Genius Tip
Setting item quantities at the variation level means a sold-out medium won't block someone from grabbing a large — your store automatically shows "sold out" only where it's true.
Have items to sell? Whether it's spirit wear, event merchandise, class supplies, or fundraiser items, a SignUpGenius online store lets you list products, collect payments, and share your store with your community in just a few steps.
This video walks through how to create a SignUpGenius online store from start to finish. You'll learn how to add items, set up variations like size or color, and share your store link with shoppers.
In just a few steps, you can:
Every store starts with the same basic shape: a title, a list of items, and a way for shoppers to pay. From there, you fill in the details that make it yours.
Need the full walkthrough?
This video covers the big picture. For click-by-click instructions on every step, visit our Help Center.
Genius Tip
Setting item quantities at the variation level means a sold-out medium won't block someone from grabbing a large — your store automatically shows "sold out" only where it's true.
Do shoppers need an account to buy from my store?
No. Shoppers can browse and purchase from your store without creating an account. They just need the link you share with them.
Is creating an online store free?
Yes. You can create an online store on the Free plan with no cost and no credit card required. Paid plans add features like removing ads and higher email and text limits.
Can I edit my store after it's published?
Yes. Choose Edit Content from the admin toolbar at any point to update items, prices, or store details.
Can I sell items with sizes or colors?
Yes. You can add items with variations, like a t-shirt available in multiple sizes and colors, and set a unique price and quantity for each option.
